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We never compromise on quality – it’s one of our guiding principles. But what does this mean and how are we different from other brands?

We expertly source all of our ingredients from pasture raised, grass-fed & finished cows from regenerative farmers that do not use hormones, antibiotics, pesticides, fertilisers and never feed their cows grain or GMO feeds.

We derive all of our supplements from beef, which is renowned for its nutrient density and bioavailability (nutrient absorption). This is in contrast to many supplements brands who use synthetic ingredients, made in labs, that your body hardly recognises.

We produce all our supplements in small batches in facilities certified to both UK, and international quality assurance and food safety standards, recognised for their rigour, robustness and integrity. We do not, and will never use fillers, flow agents, bulkers, binders or other additives, which only dilutes their quality and can cause digestive distress. On top of this, every batch is independently lab tested too as part of our robust quality assurance process.

More of what you want, nothing you don’t.

Animal-based sources of certain nutrients are often more bioavailable than their plant-based counterparts. Bioavailability is the measure of how much of the nutrients are actively absorbed for utilisation by the body. More bioavailable examples of nutrients are fat-soluble vitamins, such as A, D, E & K and iron.

Fat-soluble vitamins are absorbed through fat stores and distributed through the bloodstream. Animal-based sources contain fats which easily enable the absorption of these vitamins.

Vitamin A is a great example, with the animal source being far more bioavailable than plant sources. Meat provides preformed vitamin A, otherwise known as retinol. Preformed means that it is a more active source of vitamin A which is efficiently broken down into its usable form, retinol.

Plant sources contain provitamin A carotenoids with the most common form being beta-carotene. Beta-carotene is far less bioavailable as it must be converted into vitamin A by the body to be used.

The efficiency to process vitamin A from plant sources can be influenced by several factors such as genetics, dietary related factors, and existing nutritional deficiencies, however, people are seldom better at absorbing plant-based vitamin A in comparison to animal-based sources.

Iron too comes in two forms: heme and nonheme iron. Heme iron is derived from animal protein, with non-heme being derived from plant-based sources.

Heme iron is more bioavailable than non-heme iron due to plants containing defensive chemicals like oxalates, polyphenols and phytic acids which block the absorption of the non-heme iron they contain.

We recommend a dose of 6 capsules per day, taken with water or as recommended by your healthcare professional. The dose can be taken in one go or divided into smaller doses to be taken throughout the day.

This recommendation is based on providing a significant portion of the recommended intake of the nutrients contained within our supplements.

However, many individuals who’ve tried our supplements have reported that a smaller dose has still been effective in supporting their health and vitality. For example, 6 capsules of our beef liver capsules contain 252% of your recommended intake so if your goal is to improve energy levels, 2-3 capsules may be all you need. We encourage you to find what works for you.

We use medium size capsules, which typically do not present challenges to swallow. However, the capsules can also be easily opened and added to food if preferred. Our collagen powder is also a perfect addition to food and drink.

The short answer is no. The long answer is also no.

The capsule form takes away the taste of the beef organs. The capsules do have a slight meaty smell which is to be expected with a natural, real food supplement.

The collagen is also flavourless, odourless and easily dissolvable making it great for adding to your favourite hot & cold drinks and dishes.

Our supplements are built for carnivores, by carnivores. All our ingredients are compatible with animal based diets, even down to the bovine gelatin capsule we use. These are the most bioavailable for humans, as opposed to vegetable capsules made using synthetic chemicals. 100% BEEF. 0% BULL.

Our supplements also do not contain any seed oils, sweeteners, GMO, dairy, soy or preservatives.

When it comes to organic certification of animal-based products, the meaning of the organic certification can become somewhat opaque.

An animal can be classed as organic if it is fed an organic diet, however, the definition of organic can include unnatural feeds such as soy, corn and cereals, which can cause animal distress and health problems. Just like diet is important for you, it is also important for the animal and should be kept to what they evolved to eat, and what their ruminant cousins are eating out in nature.

This is why we source our cows from regenerative farmers that allow them to roam free on open pasture so they can enjoy a natural diet rich in grass, herbs and flora for as long as the weather permits. When they do have to be brought indoors during winter periods, they are fed preserved grasses, such as hay.

The farms also do not use hormones, antibiotics, pesticides or fertilisers.

We source from regenerative farms that advocate for practices that protect, support and restore our ecosystem. Ruminants, like cows, have grazed on grasslands for millions of years and co-evolved with grasses. When they have grazed an area, they naturally move onto the next leaving behind their valuable manure which fertilises the land.

Regenerative farming replicates this natural behaviour of rotational grazing which supports the land in several key areas. Cows’ natural fertilisation nourishes the soil which results in improved carbon sequesters capacity, and supports microbes and more diverse plant life.

Increased plant growth protects against topsoil erosion as it provides a barrier, as well as plant roots holding together the soil structure. This prevents rain from washing away the earth’s mineral content, promoting soil quality.

The benefits of regenerative farming:

– It supports pasture management which includes the practice of allowing cows to roam and graze freely, whilst rotating them periodically to avoid overgrazing.
– Biodiversity is promoted through the animals naturally fertilising the land and via the consumption of tall grasses, which allows sunlight to penetrate and support diverse plant life.
– Keeping the grass shorter can help fauna by reducing the hiding places for insects, and small animals, supporting balance in the food chain.
– It reduces the demand for plants derived from mono-crop agricultural practices, with a significant proportion planted to feed livestock. Reducing monocrop agriculture mitigates topsoil erosion.
– Grazing cows can actually net reduce the amount of carbon in the atmosphere in a process known as carbon sequestering. Our grasslands sequester ~30% of earth’s carbon pool. Through photosynthesis, plants extract carbon from the atmosphere and when the land is healthy, it absorbs the carbon & stores it.

Collagen is the most abundant protein in our bodies, making up ~30% of our body’s total protein. It has a fibre-like structure and is composed of amino acids which are the building blocks of proteins, which form key components of bodily tissue like skin, nails, muscle, teeth, bones, gut lining and connective tissue.

These crucial proteins give these bodily tissues their elasticity, strength, cohesion and promote cell renewal. The word Collagen is derived from the Greek words “Kola” and “Gen” meaning gum and to produce respectively.

This is why collagen is associated with maintaining the structure, elasticity and youthfulness of the skin and preventing fine lines and wrinkles. It is also beneficial to healthy hair and nails as it provides several of the amino acids necessary for building keratin.

Collagen provides approximately 65-80% of connective tissue’s structure, such as joints, ligaments, tendons and cartilage by dry weight which endows it with its strength to help prevent injury.

Collagen contains essential and non-essential amino acids. Our bodies can endogenously produce non-essential amino acids; however, essential amino acids must be obtained via our diets or supplementation.

What are the Main Types of Collagen?
There are actually 28 collagen types that have been identified. However, there are 3 main types:

Type I – this is the principal type of collagen, and the most abundant, making up approximately 80-90% of skin’s collagen, as well as being found in the bones, teeth and connective tissue. It provides the structure and integrity of the skin, nails, bones and connective tissue.
Type II – this forms part of the body’s elastic cartilage, which supports joints and provides their elastic properties. 90% of the collagen in cartilage is Type II.
Type III – this is found in muscles, organs, blood vessels and arteries as well as the dermis layer.

What to read more on the benefits of this super protein? Head over to our blog on the subject here:

Collagen Peptides: 8 Science-Backed Health & Beauty Benefits